Deciding on Price (Part 2)

February 19, 2021

Establishing an accurate asking price that will optimise your chances of selling at the highest likely price within a reasonable timescale is both an art and a science, particularly during a time when buyers are especially price sensitive.

Estate agents’ valuations can vary tremendously.  Some agents attempt to win your instruction by flattering you with a high but unrealistic suggested asking price – beware!  Some, due to inexperience or unfamiliarity with current buyer trends, get it plain wrong – which can cost you time and money.  Some are more responsible and advise the right price from day one.

We take the pricing issue very seriously, and much consideration is involved before we recommend an asking price.

As a rule of thumb, ask two or three reputable agents to suggest the optimum market value and base your pricing decision on these valuations.  It is important that you quote the right price from day one and achieve or exceed it, rather than quoting a high price and then encouraging low offers.  The wrong price attracts the wrong buyers, and fewer suitable buyers view the property – thereby minimising the chance of receiving an offer in any event.

Ultimately the critical part is to select your estate agent on the strength of their service, reputation and marketing plan – not simply on their valuation or commission rate.  After all – you’re going to be working in close partnership with them – so choose the agent you prefer!

If you are considering selling your property and would like a carefully considered and well-qualified view of the likely maximum sale price of your property in the current market, then we’d love to hear from you.  Please feel free to contact us on 01323 412550.  You may be pleasantly surprised!

See also: “Deciding on Price” (Part One)

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